Hi, I'm Linda,
conversion copywriter
I do a lot more than write for you
I HELP YOU
– Hilary Rank, health coach
Whether you sell widgets, online courses, coaching or ukulele lessons, your website copy is your online salesperson.
You've heard it said enough times: "Copy is your 24/7 online salesperson!"
You get it.
Problem is, you barely have time to spearhead launches, manage your team, and do all the other gazillion things required to keep this train on the tracks – let alone figure out how to nail this copywriting thing.
And frankly, you admit, writing's not your jam.
You’d rather be doing anything other than staring at a blinking cursor at 10 p.m. hoping the copy writes itself.
But the reality is, it won’t.
And now with a launch looming days away, it's too late to hire a copywriter.
So after three more cups of black coffee and another few hours of aimlessly writing, the cursor is now taunting you......
... daring you to type another lame, overdone, overhyped phrase used by every other person in your industry.
Fact is, this copywriting shiz is harder than you thought.
By the time daylight breaks on the morning of your launch, you realize the dream you had of being featured on Gary V’s podcast as the person most likely to be the next Jeff Bezos was just that… a dream.
But somehow you managed to pull together copy that “sounds really good.”
At least it does to your sleep-deprived brain.
“Done and done!” you announce to no one in particular.
You hit “publish,” send a quick email to your team, and sit back and wait for sales to come in.
But they don’t.
You check and double check all the links for the fifth time. It must be a tech issue, you think.
Nope. Still: nada.
Wait! Finally a sale... immediately followed by a request for a refund because the buyer accidentally hit the “buy” key when her infant daughter knocked her hand.
After the entire launch goes to hell in a handbasket, and you’re wondering where that saying even came from, you realize you need to do something.
In addition to needing launches that actually sell your offer, you know better email open rates would help, as would your ability to attract more traffic and reach your perfect customers.
But maybe. Just maybe...
There’s still time to hire someone who can turn this ship around before it takes on any more water.
Okay, decision made: Time to outsource.
Until...
You find some people and hire from Fiverr and Upwork. You get mixed results at best and plagiarized, time- and money-wasting results at worst.
You believe there are plenty of frog-princes buried underneath all the toads. But you don’t know how to find them.
So you go in the opposite direction and hire a copywriter with a Masters degree in English. Surely they know how to write.
Strike three. Sure, they can write. But flowery prose and perfect grammar isn't helping conversions.
None of these tactics work.
Finally, you call a fellow business buddy. You feel like you're going to end up doing it all yourself again, but you simply can’t conjure up the energy anymore.
“When am I going to find time to do this #$%^??” you rant.
HOLD THE PHONE!
Hey there, I’m Linda.
As a conversion copywriter, the question I get most often is... "you're a what?"
My approach differs from traditional copywriters in one main way:
I create high-converting copy using analytics and proven research on decision-making psychology that produces measurable results...
While conversion copywriting is often compared with it, CC is softer than direct response.
My background lies in nearly 20 years of writing content for publications such as TIME, Health, Better Homes & Gardens, AARP – and just about every other print and online publication out there.
In addition, conversion copywriting is sales focused.
It's about using proven processes and tested methods of discovery to meet your ideal customer where they are.
My PROPRIETARY PROCESS reveals your customers likes, wants, unfulfilled desires, their perfect vision of themselves – and so much more.
I use this information to create copy that resonates with them and makes them say, "Are they reading my mind??"
And they can't WAIT to hit that shiny BUY NOW button...
Hey, that's me!
1. High-converting copy that attracts quality leads
2. Copy that persuades people to make decisions and take action
3. A bump up in conversions across your whole website
4. The ability to capture the tone and voice of your ideal customer and speak in “their language”
5. Crystal clear copy that makes it easy for readers to make decisions
6. Copy that helps build relationships with your readers by capturing their wants and needs – and understanding the emotion behind those wants and needs
Here’s why you want to work with me
"Working with Linda is the best investment I've made in a long time because we got the results I was hoping for! Once I started using her sales page we doubled our enrollment in my monthly coaching program."
Denise Soler Cox
Co-Founder of Project Eñye + Keynote Speaker
Hire me for the day. Or half day.
Need copy yesterday? Click below for details on what I can do to get you back up and running – without a long-term commitment. (Note: my availability may vary, so reach out ASAP.)
Website not converting and you have no clue why – or what you need?
A copy review may be the key to unlock that mystery. Whether it's one page you need or the whole shebang, my super sleuthing will evaluate and diagnose the issue(s) and make suggestions. Click below for deets.
Does the thought of writing emails make you break out into a sweat?
I get it. Let me take the reins. I'll write and deliver your emails - welcome sequences, launch or otherwise - while you do other things. Or take a nap. I won't judge.
1. You fill out a short questionnaire (button below)
2. If it looks like I can help you, we schedule a 15-minute assessment
3. I estimate how long the work will take and provide an estimate
4. We verbally agree on the project
5. I send a contract
6. Once it’s signed and after payment is received, the work begins
7. You receive the conversion copy within the agreed upon time frame
8. We both do a happy dance as your copy gets action! (Dance lessons not included.)
For more details on my 3-Step, proprietary
COPY CONVERSION OPTIMIZATION PROCESS, click below.
Theresa Cantley
Business strategist and coach
"Linda's ability to tap into the hearts and minds of my customers –and translate it into copy that connected with them – enabled me to DOUBLE my Facebook ad opt-in rate."
Linda Melone
I’ve been through many career incarnations, including years as an award-winning content writer specializing in health and fitness.
But my obsession for using words to make an impact has never changed.
Clients range from Bowflex, AARP, Health, TIME magazine, MSN Health, and many other online and print publications.
I now focus exclusively on conversion copywriting.
To this end, I’m addicted to research.
Not the bubbling test tube kind, but research that deep dives into data that uncovers the persona and lifestyle habits, thoughts and buying decisions of your perfect customer's wants, needs and desires.
I take out the guesswork to make your ideal customers realize YOUR offer is The Perfect Solution to what ails them.
Want to see if we're a good fit?
Click the red button, fill out the brief Q&A and I'll be back in touch!
It depends on your goals. But in order to measure open rates for emails, for example, you need a minimum of several hundred for the results to be significant.
It varies, but mainly through A/B testing and comparing prior analytics to current stats.
We'd go over this in our initial meeting. But anything related to Google analytics, past and current customer surveys, thank-you page questionnaire results, interviews with current and past customers and more. The more the merrier.
