As a marketer, you need...
WORDS THAT WORK
for your B2B business
I do a lot more than write for you
I HELP YOU
"Linda is a true B2B conversion copywriter. She takes the time to do research and backs up her writing with facts. We have worked on a few projects together and she always amazes our clients. It’s exactly what they need to bring their website to life and improve their lead conversions. I highly recommend Linda if you’re looking to scale digitally."
Jesus McDonald, CEO @ JRM Web Marketing | B2B Web Development & Design
If you sell anything online, you've probably heard this more than once: "Copy is your 24/7 online salesperson! So you have to get it right."
You get it.
But how hard could it be, really, to write copy that sells?
You just put together some good-sounding words, add a catchy phrase or two and – *bam!* – clients will line up like a Macy's Black Friday sale.
No worries. You got this.
Problem is, you barely have time to manage your team and do all the other gazillion things required to keep this train on the tracks – and now it's the day before your new website launches and the copy – which has been left for last... is still not done.
You thought you'd have time to do it, being the VP marketing manager and all.
You were wrong. And now it's too late to hire someone.
So the buck stops with you.
Here's where the rubber meets the road, you think to yourself, as you settle in for a long night of writing.
So after three more cups of black coffee and another few hours of aimlessly writing and deleting, the cursor is now taunting you......
... daring you to type another lame, overdone, overhyped phrase used by every other person in your industry.
Marketing Professional | eCommerce | Brand Management & Strategy | Digital | Lead Gen | Operations | MBA
"Linda is a creative, highly skilled, and efficient conversion copywriter. She nails tone and voice every time. I have been in the marketing world for several years and learned to regularly keep gems like Linda around for projects that require consistency."
Fact is, this copywriting shiz is harder than you thought.
But somehow you managed to pull together a page that “sounds really good.”
At least it does to your sleep-deprived brain.
“Done and done!” you announce to no one in particular.
You hit “publish,” send a quick email to your team, and sit back and wait for leads to come in.
But they don’t.
You check and double check all the links for the fifth time. It must be a tech issue, you think.
Nope. Still: nada.
After the entire launch goes to hell in a handbasket, and you’re wondering where that saying even came from, you realize you need to do something.
In addition to needing launches that actually attracts new business, you know better email open rates would help, as would your ability to attract more traffic and reach your perfect clients.
In your heart of hearts, you know your lofty revenue goals won't be met until your copy aligns with your business messaging.
But maybe. Just maybe...
There’s still time to hire someone who can turn this ship around before it takes on any more water.
Okay, decision made: Time to outsource.
You quickly discover hiring a great copywriter is more exhausting than running up a downward moving escalator
You find some people and hire from Fiverr and Upwork. You get mixed results at best and plagiarized, time- and money-wasting results at worst.
You believe there are plenty of frog-princes buried underneath all the toads. But you don’t know how to find them.
So you go in the opposite direction and hire a copywriter with a Masters degree in English. Surely they know how to write.
Strike three. Sure, they can write. But flowery prose and perfect grammar isn't helping conversions.
None of these tactics work.
Finally, you call a fellow business buddy. You feel like you're going to end up doing it all yourself again, but you simply can’t conjure up the energy anymore.
“When am I going to find time to do this #$%^??” you rant.
She tells you:
"The problem is you don’t need a great writer.
You need a conversion copywriter."
Meet Linda Melone
Hey there, I’m Linda.
As a certified conversion copywriter, the question I get most often is... "you're a what?"
My approach differs from traditional copywriters and direct response copywriters...
In short, I create high-converting copy using analytics and proven research on decision-making psychology that produces measurable results... everything that ends up on a page is geared to CONVERT.
From emails to sales pages – even button copy - to everything in between.
It's about using proven processes and tested methods of discovery to meet your ideal customer where they are.
My PROPRIETARY PROCESS reveals your customers likes, wants, unfulfilled desires, their perfect vision of themselves – and so much more.
I use this information to create copy that resonates with them and makes them say, "Are they reading my mind??"
And they can't WAIT to hit that shiny BUY NOW button...
Hey, that's me!
WHAT CAN YOU EXPECT FROM CONVERSION COPYWRITING?
1. Attracting better targeted, higher-quality leads
2. Copy that persuades people to take action
3. A bump up in conversions across your whole website
4. The ability to capture the tone and voice of your ideal customer and speak in “their language”
5. Crystal clear copy that makes it easy for readers to make decisions
6. Copy that helps build relationships with your readers by capturing their wants and needs – and understanding the emotion behind those wants and needs
Here’s why you want to work with me
Results You Can Measure
"Working with Linda is the best investment I've made in a long time because we got the results I was hoping for! Once I started using her sales page we doubled our enrollment in my monthly coaching program."
Denise Soler Cox
Co-Founder of Project Eñye + Keynote Speaker
“I always thought great copy was about using fancy words and having command of the English language. It's a lot more than that."
Got a one-off task or small project?
Copywriter On Tap
Book me for the day
Need copy yesterday? Click below for details on what I can do to get you back up and running – without a long-term commitment. (Note: my availability may vary, so reach out ASAP.)
10x Website Review
Website not converting and you have no clue why – or what you need?
A copy review may be the key to unlock that mystery. Whether it's one page you need or the whole shebang, my super sleuthing will evaluate and diagnose the issue(s) and make suggestions. Click below for deets.
Does the thought of writing emails make you break out into a sweat?
I get it. Let me take the reins. I'll write and deliver your emails - welcome sequences, launch or otherwise - while you do other things. Or take a nap. I won't judge.
Here’s what you can expect when you say, "yes!"
1. You fill out a short questionnaire (button below)
2. If it looks like I can help you, we schedule a 15-minute assessment
3. I estimate how long the work will take and provide an estimate
4. We verbally agree on the project
5. I send a contract
6. Once it’s signed and after payment is received, the work begins
7. You receive the conversion copy within the agreed upon time frame
8. We both do a happy dance as your copy gets action! (Dance lessons not included.)
Words that Engage and Inspire People to Take Action
Business strategist and coach
"Linda's ability to tap into the hearts and minds of my customers –and translate it into copy that connected with them – enabled me to DOUBLE my Facebook ad opt-in rate."
Ready to do this?
Click the orange button below to answer a few questions about your business and to see if I may be able to help you.
I’ve been through many career incarnations, including years as an award-winning content writer specializing in health and fitness.
But my obsession for using words to make an impact has never changed.
Clients range from Bowflex, AARP, Health, TIME magazine, MSN Health, and many other online and print publications.
I now focus exclusively on conversion copywriting.
To this end, I’m addicted to research.
Not the bubbling test tube kind, but research that deep dives into data that uncovers the persona and lifestyle habits, thoughts and buying decisions of your perfect customer's wants, needs and desires.
I take out the guesswork. So your ideal customers realize YOUR offer is The Perfect Solution to what ails them.
Want to see if we're a good fit?
Click the red button, fill out the brief Q&A and I'll be back in touch!
My A's to your Q's
It depends on your goals. But in order to measure open rates for emails, for example, you need a minimum of several hundred for the results to be significant.
It varies, but mainly through A/B testing and comparing prior analytics to current stats.
We'd go over this in our initial meeting. But anything related to Google analytics, past and current customer surveys, thank-you page questionnaire results, interviews with current and past customers and more. The more the merrier.
Whenever I specify a niche I find myself working outside of it. So... generally, personality-based service businesses and most online businesses outside of high-tech are a fit. If you're not sure, email me at Linda@TheCopyWorx.com and I'll let you know if I can help.