Several moons ago, I spoke about using five specific high-converting words in your copy – be it email, website copy or any other copy where you want people to take action.
The words I discussed are used most often to persuade.
Truth be told, many words can be used as “power” words when used the right way at the right time and for the right offer.
Consider that a single word can alter the meaning of a statement, the mood, motivation and perception.
For example, compare the word “enlist” versus “sign up” or “join.”
Or “connected” versus “smashed” when describing a car accident.
So… although these words have similar meanings, they trigger different emotions.
In my previous post I honed in on those I found most useful for marketing copy.
I did some further digging and came up with words shown to boost action taking for various occasions… check ‘em out:
Most influential high-converting words
(according to David Ogilvy, one of the original Mad Men):
This list originated way back when in 1963 – yes, before the Internet was a glimmer in anyone’s eye. But they’ve stood the test of time.
Phrases that give readers a sense of security and safety
Include these in headers to help potential buyers feel secure when buying from you.
All-Purpose Power Words
Keep in mind your product is going to help them solve a problem, ease a pain or otherwise enable them to become a better version of themselves.
Use these high-converting power words to shine a light on exactly how you’ll do that.
Now you… choose a few of these power words and use them in your next email or page. Let me know how it works for you.
Other posts you may like:
3 Easy Email Tactics You Should Be Using
#1 Non-Negotiable Rule to Follow Before You Write Anything
An Email Format When You Don’t Know What to Write