“You’re gonna need a new system,” said the air conditioning repairman, looking up from a jumble of wires apparently chewed into oblivion by rodents. “I don’t think I can fix it. And if I could, it wouldn’t be permanent.”
It’s not what I wanted to hear in the middle of a sweltering heatwave.
He shrugged, “$6k to $7,000. And it’ll take me at least a full day.”
This was not an expense we’d planned on.
And it was not something we could ignore.
We called another company for a second opinion.
“It’s no biggie,” he said, after checking out the same problem. “In fact, I don’t think I’ll need any special equipment. I can fix it right now if you’d like.”
Not only did the second expert fix the problem, but the total cost of repairs: $50 — all done within two hours.
Not anywhere near the $6k / full day of work estimate of the first estimate.
Improving your copy is like that.
Sometimes you need a complete overhaul.
But most times, small changes are all you need to make a huge difference.
I’ve compiled a complete list of all my mini, quick-fix, how-to videos from my brand new YouTube channel (I’d love if you’d subscribe!), most of which are 3 minutes.
Here are a few to get you started…
Emotional Power Words to Improve Your Copy
3 Copy Sweeps for Better Conversions
3 Ways to Create a Compelling Opening Hook
See the complete list HERE.
P. S. If you could use more leads and sales schedule your mini copy review. It’s copy you’ll use again and again – not just on your landing pages – but in emails and every marketing campaign.