3 Email Formulas You Can Use Right Away
Time is not always on your side when writing emails. Next to an emergency 911 number for a copywriting crisis, having a few proven formulas in the back pocket of…
P.S. Read this first
After you open an email, where do you go first? If you’re like most people (according to research), you jump to the P.S. at the bottom. Sounds counterintuitive, right? It’s…
5 Ways to Conduct Marketing Interviews Like a Pro
Interviewing is an art…an art that pays dividends in many ways whether you’re a copywriter or content writer. If you master interview skills, and people are comfortable talking with you,…
How to Write with Empathy
Me (calling to cancel one of my mother’s policies): “Yes, I’m calling to cancel this policy. My mother passed away.” Representative: “So she’s dead?” Me (cringing a bit): “Yes.” Rep:…
How to Get Specific… and Capture More Buyers
Want better converting copy? Get specific. Here’s what I mean… General (*boring*) copy you’ll find everywhere… “We help overworked executives find a better work-life balance.” Spice things up by asking…
How to Make Your Copy More Readable
The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
How “Proper” Grammar can Wreck Your Copy
Proper grammar can wreck your copy. Using Grammarly, specifically. Here’s why… 👇 This topic came up recently in a copywriting Facebook group. A copywriter sent their final copy to the…
How to Use Tone and Voice in Your Copy
What words would you use to describe your personality? Witty? 😆 Smart? 🤓 Casual? 🤠 Formal? 🧐 Serious?🤔 Same goes for your brand voice. ➡️ Without a distinct voice you’re…
How to Uncover Your Real Competitors
“We have no competitors.” I hear that often when working with a new client who’s created a new product or offer. And sometimes it’s true. Often it’s not. Understanding who…
How to Write Fascinations & Boost Engagement
Bullet points aren’t always enough to keep people reading. If the bullet point isn’t telling them anything new, they’re just as likely to go back to watching Squid Game. But…