Linda Melone, Author at TheCopyWorx.com

21 Marketing Words & Phrases to Ditch

By Linda Melone August 12, 2023Copywriting, MarketingNo Comments

Marketing speak destroys conversions. Sounds dramatic, but it’s true. These overused phrases lose their impact because they’re everywhere. Everywhere. When something’s everywhere, it’s nowhere. White noise. Ignorable. And guess what?…

How to Turn Content… Into Copy

By Linda Melone July 1, 2023Copywriting, MarketingNo Comments

Copywriting and content writing are not the same. Content is mainly to provide information, entertain, or a combination. And it's useful for SEO. Think blogs, articles, etc. Copywriting, on the…

3 Email Formulas You Can Use Right Away

By Linda Melone October 27, 2022Copywriting, Emails, MarketingNo Comments

Time is not always on your side when writing emails. Next to an emergency 911 number for a copywriting crisis, having a few proven formulas in the back pocket of…

P.S. Read this first

By Linda Melone October 27, 2022Copywriting, EmailsNo Comments

After you open an email, where do you go first? If you’re like most people (according to research), you jump to the P.S. at the bottom. Sounds counterintuitive, right? It’s…

5 Ways to Conduct Marketing Interviews Like a Pro

By Linda Melone February 27, 2022Copywriting, MarketingNo Comments

Interviewing is an art…an art that pays dividends in many ways whether you’re a copywriter or content writer. If you master interview skills, and people are comfortable talking with you,…

How to Write with Empathy

By Linda Melone February 12, 2022Copywriting, MarketingNo Comments

Me (calling to cancel one of my mother’s policies): “Yes, I’m calling to cancel this policy. My mother passed away.” Representative: “So she’s dead?” Me (cringing a bit): “Yes.” Rep:…

How to Get Specific… and Capture More Buyers

By Linda Melone January 30, 2022Copywriting, MarketingNo Comments

Want better converting copy? Get specific. Here’s what I mean… General (*boring*) copy you’ll find everywhere… “We help overworked executives find a better work-life balance.” Spice things up by asking…

How to Make Your Copy More Readable

By Linda Melone December 24, 2021Copywriting, MarketingNo Comments

The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…

How “Proper” Grammar can Wreck Your Copy

By Linda Melone December 11, 2021Copywriting, MarketingNo Comments

Proper grammar can wreck your copy. Using Grammarly, specifically. Here’s why… 👇 This topic came up recently in a copywriting Facebook group. A copywriter sent their final copy to the…

How to Use Tone and Voice in Your Copy

By Linda Melone November 21, 2021Copywriting, MarketingNo Comments

What words would you use to describe your personality? Witty? 😆 Smart? 🤓 Casual? 🤠 Formal? 🧐 Serious?🤔 Same goes for your brand voice. ➡️ Without a distinct voice you’re…