The Only Copywriting Formula You Need
How do you write a marketing email when your mind is a barren wasteland of tumbleweeds and dusty roads… and a deadline looms? Sure, you can wade through all those…
6 Ways You Turn Off Your Website Visitors
Is your website copy on a slippery slope? If not, it should be. 😳 Here's why... 👇 Slippery = frictionless. When your website visitor lands on your site, any friction-causing…
The Key to Writing Copy that Sells… Effortlessly
If your website or sale page copy feels “salesy” you’re not doing it right. This past week I converted two friends to my favorite skincare line. (I'm really into skincare…
Will Bots Replace Human Copywriters?
There's a lot of talk about bots making human copywriters obsolete. But here's the thing: conversion copywriting is based on triggering emotions that inspire action. Bots don't feel emotion (yet).…
Does Long or Short Copy Work Best? 🤔
How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
How to Create Crystal Clear Copy
Clarity is the most important role of copy. If your reader doesn't understand your offer because the message isn't clear, they'll bail. So before you hit 'publish,' run your finished…
Conversion Copywriting vs. Direct Response – why should you care?
"So... you're a 'conversion' copywriter? Isn't that the same thing as being a 'direct response' copywriter... and why should I care?" I get these questions all the time and would…
How to Write Relatable Copy
What’s the quickest way to lose your audience? Write copy they can’t relate to. Whether it’s an email or webpage, if your target audience doesn’t see themselves on the page…
When Less is More (and how cake mix changed an entire marketing strategy)
The biggest waste of your marketing dollar is believing you know your audience when you don’t. And not necessarily because you’re wrong about what you know, but because you didn’t…
How to Use Curiosity to Boost Open Rates
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…