How to Write For 4 Types of Website Visitors
Chances are you’ll skim this post. No matter how witty, charming, full of great content or otherwise engaging the copy, you won’t read every word. Or maybe you do. 🤔 People…
Ditch This Myth to Improve Your Copy
As a conversion copywriter, I find many people think copywriting is easy. Sure, just write some great-sounding catchy phrases and *boom* you're done. Ummm... not if you're doing it right.…
How to Create Emotional Impact with Your Copy
"Your father stopped breathing," said the nurse on the other end of the line. “We’re doing everything we can.” A chill ran up my spine and my hands started shaking.…
How to Write a Killer Cold Pitch
If you’re starting out as a copywriter, cold emails can be a way to sign up new clients. But it can also be more than a little frustrating. Because let's…
6 Critical Copy Elements of an Engaging Web Page
You have 50 milliseconds (0.05 seconds) to capture attention on a web page. That’s how long it takes for users to decide whether they’ll stick around – or bounce –…
Why You Need Both Content & Copywriting Skills
“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot. In a word: No. Although many content writers call themselves…
3-minute Copy Fixes
“You’re gonna need a new system,” said the air conditioning repairman, looking up from a jumble of wires apparently chewed into oblivion by rodents. “I don’t think I can fix…
77 Click-Worthy Emotional Power Words
I received a nasty DM on LinkedIn this week. The message was so bad LinkedIn flagged it as “potentially harmful.” The exchanges with this person didn’t start out this way…
3 Sweeps to Spring Clean Your Copy
Ah, springtime! Birds are singing, flowers are bloomin’, and you’re giving those dusty old rugs a rigorous workout with your carpet beater. At least it’s what you’d be…
How to Capture Voice of Customer… and why you need to STAT
Ever read an email and think, "That's SO not me!" and hit the delete button? Maybe the tone was off. Or the topic was not of interest. In short, it…