Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
No matter what business you're in, your landing page copy, emails – and the rest of your marketing – should make it clear why you're better than your competition. Otherwise,…
You’re in a special group of people if you’re reading this sentence. And not just because you're a subscriber. Research shows 80% of people read a headline but only 20%…
Last week I offered 5-minute copy reviews (3 tips) to my subscribers. I did this for a few reasons: To show how simple changes to copy (or strategy of said…
Think about a time you made a major change in your life. Maybe it was switching jobs. Or moving far from a familiar location. Or getting out of an unhealthy…
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s. (Ask me about the…
In my last post we talked about all the reasons why your customer/client is your hero. But there's another type of hero in copywriting you need to know. One that's…
Have you ever talked with someone who makes every part of the conversation about them, regardless of the topic? You: “Did I tell you Bigfoot came to our front door…