4Ps: A Little Known High-Converting Formula
Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
How to Stand Out Above Everyone Else
No matter what business you're in, your landing page copy, emails – and the rest of your marketing – should make it clear why you're better than your competition. Otherwise,…
3 Ways to Create a Compelling Opening Hook
You’re in a special group of people if you’re reading this sentence. And not just because you're a subscriber. Research shows 80% of people read a headline but only 20%…
3 Things I Learned From Doing Copy Reviews
Last week I offered 5-minute copy reviews (3 tips) to my subscribers. I did this for a few reasons: To show how simple changes to copy (or strategy of said…
Power Up Your Message Instantly (includes a limited time, free offer)
“I need you to fix my page. It’s not converting,” says Joe Client (not his real name), sending me to a URL page he wants redone. But when I talk…
Pain or Pleasure in Copy: What Works Best?
Think about a time you made a major change in your life. Maybe it was switching jobs. Or moving far from a familiar location. Or getting out of an unhealthy…
5 Ways to Never Bore Your Readers
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
How to Write Emails that Engage Like Gangbusters
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s. (Ask me about the…
Are You Making this Major Website Copy Mistake?
In my last post we talked about all the reasons why your customer/client is your hero. But there's another type of hero in copywriting you need to know. One that's…
How to Make Your Reader the Hero of Every Story
Have you ever talked with someone who makes every part of the conversation about them, regardless of the topic? You: “Did I tell you Bigfoot came to our front door…