5 Writing Tips to Instantly Improve Your Copy
Before I transitioned into conversion copywriting, I wrote a lot of content. A LOT. For nearly 20 years. Mostly feature articles, columns, blogs and cover stories for health and fitness…
A Bundle of Email Ideas For Any Occasion
Whether you’re launching a new product or offer or sending valuable content to your subscribers, you may reach a point when you're out of steam. You’ve said all you can…
6 Ways To Kick Writer’s Block To The Curb
There’s a lot of drama surrounding writer’s block. Like all the variations on this theme: “Writing is easy, just open up a vein and bleed on the paper…” First of…
3 (more) Myth-Busting Email Marketing Beliefs
Myths about email marketing run rampant. From the “best” time of day to send them, to the words to use to avoid ending up in the recipient’s junk folder, to…
How to Use Humor to Lift Conversions
Could your copy use a swift kick in the funny bone? Adding a bit of humor may be just what your emails or website needs to grab attention and increase…
How to Use Future Pacing in Your Copy to Inspire Action
Imagine tomorrow morning... you wake up... stumble into the kitchen. You barely slept. This launch has been keeping you up at night. You pour yourself a cup of coffee. You’re…
5 Steps to Write the Best Headline Ever
Writing headlines is a lot like mint chocolate-chip ice cream. Either you love it... or you think it’s the worst thing ever. (“Yes, I'll have toothpaste with my ice cream...”)…
6 Ways to Boost Website Conversions
If you're a fan of makeovers, you'll love today's website review and makeover post. It's even better than ones you see on talk shows, where they pull people off the…
How to Turn Buttons into Conversion Machines
Some things in life are irresistible: chocolate lava cake, popping bubble wrap, cuddling a puppy, and… clicking a button. Whether it’s in a header, an ad, or included in an…
3 Email Writing Mistakes that Turn Off Readers
Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful. Let’s jump in… Email mistakes. …