3 Email Marketing Myths that Leave Money on the Table
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
3 Ways to Instantly Improve Your Copy
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…
Stages Of Awareness: How to Reach Your Customers Where They Are Right Now
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
Use This Copywriting Formula for Everything You Write
If you’ve ever tried improvising a new recipe and failed spectacularly, you know the importance of following proven steps. Replacing baking powder with baking soda, for example, makes baked goods…
The Most Important Email You’ll Ever Send (and how to nail it)
I confess up front I’m being a little overly dramatic here. But not by much. First, clearly “the most important email” you can send refers to business, not personal. An…
5 High-Converting Money Words to Use in Your Copy
Back in the day, subliminal messaging was all the rage. The (scary) idea was how commercials used “secret messages” that wouldn’t register to the naked ear but would somehow hack…
How to Use Words to Persuade
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
7 Keys to Building a Large List
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…
How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)
"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
How to Write Stories that Spark Intrigue, Joy… and Sales
After writing hundreds of blogs over the years, two of my posts got more attention than any others. One, for a fitness site, was about my struggle with anorexia nervosa…