Linda Melone stands as a leading Certified Conversion Copywriter and strategic copy authority. She is an expert in crafting compelling copy that motivates action by understanding her clients' target audience. She is also the host of the B2B Marketing & Copywriting podcast and founder of The Copy Worx. She's skilled at crafting emails that cater to B2B businesses, resulting in a recent $70,000 contract for her client.
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…
"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
After writing hundreds of blogs over the years, two of my posts got more attention than any others. One, for a fitness site, was about my struggle with anorexia nervosa…
“I’ve crafted the perfect email,” you think to yourself as you sit back, admiring the words on the screen. After spending the entire morning slaving over your Mac, downing three…
Between headlines and subject lines, by now you may think I have more than a bit of an obsession. And you would not be wrong. In fact, I recently took…
magine there’s no pandemic (let’s have a moment of silence for that thought). You walk into your favorite restaurant or bar to meet a friend. Shake hands, fist bump, or…
On a recent Zoom meeting with a client, I accidentally shared my screen with my email inbox tab open. Most people’s greatest fear is their SO will walk past the…
If you're an introvert like most writers (*raises hand*), you don't lead the kind of lifestyle that lends itself to risk-taking ventures every day. So topics like, "How I Survived a…
I made my fourth batch of cornbread yesterday since this pandemic reared its ugly head. Apparently banana bread is the quarantine baked treat of choice. But I didn’t have bananas. So…
As the most motivated person I know, it’s disturbing to find myself wanting to pull the covers over my head every morning when I realize, nope, it wasn’t just a bad…