Chances are you’ll skim this post. No matter how witty, charming, full of great content or otherwise engaging the copy, you won’t read every word. Or maybe you do. 🤔 People consume information differently. They make decisions to buy differently. Same goes for people who land on your website. Some skim.
As a conversion copywriter, I find many people think copywriting is easy. Sure, just write some great-sounding catchy phrases and *boom* you’re done. Ummm… not if you’re doing it right. Problem is, you can hop on several different websites to grab a “copywriter” (in quotes because most are not) for
“Your father stopped breathing,” said the nurse on the other end of the line. “We’re doing everything we can.” A chill ran up my spine and my hands started shaking. My dad had been sick and in the hospital for two weeks. It was the height of COVID. I was
If you’re starting out as a copywriter, cold emails can be a way to sign up new clients. But it can also be more than a little frustrating. Because let’s face it, most of us don’t want to be bothered with unsolicited emails. Most go unanswered. However… done right, they
You have 50 milliseconds (0.05 seconds) to capture attention on a web page. That’s how long it takes for users to decide whether they’ll stick around – or bounce – from your site, according to eye-tracking research data. If they do keep reading, within 3 seconds (2.6 seconds, to be
“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot. In a word: No. Although many content writers call themselves copywriters, there’s a huge difference. And I say this as a copywriter who spent nearly 20 years as a content