Last week I offered 5-minute copy reviews (3 tips) to my subscribers.   I did this for a few reasons: To show how simple changes to copy (or strategy of said copy) can be made to attract more conversions Help spread the word about my conversion copywriting services Get my nose

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“I need you to fix my page. It’s not converting,” says Joe Client (not his real name), sending me to a URL page he wants redone. But when I talk to JC, he tells me he’s not yet sold anything. He also hasn’t talked to his potential customers and doesn’t

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Think about a time you made a major change in your life. Maybe it was switching jobs.  Or moving far from a familiar location.  Or getting out of an unhealthy relationship. What’s the common denominator?  Each change or decision is an effort to either avoid pain or gain pleasure. Or

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Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators.  Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s no escape.  We all know that one person (or if you’re unfortunate enough to know more) who makes us run

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Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s.  (Ask me about the wedding cake that nearly collapsed at the Hilton, or the one that ended up smooshed in the backseat of a

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In my last post we talked about all the reasons why your customer/client is your hero. But there’s another type of hero in copywriting you need to know. One that’s much more important to your online presence: that giant banner at the top of your website. It’s the first thing

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