CopywritingMarketing5 Ways to Conduct Marketing Interviews Like a ProLinda MeloneInterviewing is an art…an art that pays dividends in many ways whether you’re a copywriter or content writer. If you...
CopywritingMarketingHow to Write with EmpathyLinda MeloneMe (calling to cancel one of my mother’s policies): “Yes, I’m calling to cancel this policy. My mother passed away.”...
CopywritingMarketingHow to Get Specific... and Capture More BuyersLinda MeloneWant better converting copy? Get specific. Here’s what I mean… General (*boring*) copy you’ll find everywhere… “We help overworked executives...
CopywritingMarketingb2bconversionscopywritercopywritingmarketingHow to Make Your Copy More ReadableLinda MeloneThe most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at...
CopywritingMarketingHow "Proper" Grammar can Wreck Your CopyLinda MeloneProper grammar can wreck your copy. Using Grammarly, specifically. Here’s why… 👇 This topic came up recently in a copywriting...
CopywritingMarketingHow to Use Tone and Voice in Your CopyLinda MeloneWhat words would you use to describe your personality? Witty? 😆 Smart? 🤓 Casual? 🤠 Formal? 🧐 Serious?🤔 Same goes...