The Copy Conversion Blog
Actionable copywriting advice for boosting open rates, improving sales, and attracting more quality leads
Last week I offered 5-minute copy reviews (3 tips) to my subscribers. I did this for a few reasons: To show how simple changes to copy (or strategy of said copy) can be made to attract more conversions Help spread the word about my conversion copywriting services Get my nose
“I need you to fix my page. It’s not converting,” says Joe Client (not his real name), sending me to a URL page he wants redone. But when I talk to JC, he tells me he’s not yet sold anything. He also hasn’t talked to his potential customers and doesn’t
Think about a time you made a major change in your life. Maybe it was switching jobs. Or moving far from a familiar location. Or getting out of an unhealthy relationship. What’s the common denominator? Each change or decision is an effort to either avoid pain or gain pleasure. Or
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s no escape. We all know that one person (or if you’re unfortunate enough to know more) who makes us run
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s. (Ask me about the wedding cake that nearly collapsed at the Hilton, or the one that ended up smooshed in the backseat of a
In my last post we talked about all the reasons why your customer/client is your hero. But there’s another type of hero in copywriting you need to know. One that’s much more important to your online presence: that giant banner at the top of your website. It’s the first thing
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