Time is not always on your side when writing emails. Next to an emergency 911 number for a copywriting crisis,...

After you open an email, where do you go first? If you’re like most people (according to research), you jump...

Interviewing is an art…an art that pays dividends in many ways whether you’re a copywriter or content writer. If you...

Me (calling to cancel one of my mother’s policies): “Yes, I’m calling to cancel this policy. My mother passed away.”...

Want better converting copy?  Get specific. Here’s what I mean… General (*boring*) copy you’ll find everywhere… “We help overworked executives...

The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at...

Proper grammar can wreck your copy. Using Grammarly, specifically. Here’s why… 👇 This topic came up recently in a copywriting...

What words would you use to describe your personality? Witty? 😆 Smart? 🤓 Casual? 🤠 Formal? 🧐 Serious?🤔 Same goes...

“We have no competitors.”  I hear that often when working with a new client who’s created a new product or...