Chances are you’ll skim this post. No matter how witty, charming, full of great content or otherwise engaging the copy, you won’t read every word. Or maybe you do. 🤔 People consume information differently. They make decisions to buy differently. Same goes for people who land on your website. Some skim.

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As a conversion copywriter, I find many people think copywriting is easy. Sure, just write some great-sounding catchy phrases and *boom* you’re done. Ummm… not if you’re doing it right. Problem is, you can hop on several different websites to grab a “copywriter” (in quotes because most are not) for

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“Your father stopped breathing,” said the nurse on the other end of the line. “We’re doing everything we can.” A chill ran up my spine and my hands started shaking. My dad had been sick and in the hospital for two weeks.  It was the height of COVID.  I was

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If you’re starting out as a copywriter, cold emails can be a way to sign up new clients.  But it can also be more than a little frustrating. Because let’s face it, most of us don’t want to be bothered with unsolicited emails. Most go unanswered.  However… done right, they

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You have 50 milliseconds (0.05 seconds) to capture attention on a web page. That’s how long it takes for users to decide whether they’ll stick around – or bounce – from your site, according to eye-tracking research data. If they do keep reading, within 3 seconds (2.6 seconds, to be

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“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot.  In a word: No. Although many content writers call themselves copywriters, there’s a huge difference.   And I say this as a copywriter who spent nearly 20 years as a content

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