Pain or Pleasure in Copy: What Works Best?
Think about a time you made a major change in your life. Maybe it was switching jobs. Or moving far from a familiar location. Or getting out of an unhealthy…
6 Ways To Kick Writer’s Block To The Curb
There’s a lot of drama surrounding writer’s block. Like all the variations on this theme: “Writing is easy, just open up a vein and bleed on the paper…” First of…
Stages Of Awareness: How to Reach Your Customers Where They Are Right Now
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
How to Stay Focused When You’d Rather Eat Cookies and Chill
I made my fourth batch of cornbread yesterday since this pandemic reared its ugly head. Apparently banana bread is the quarantine baked treat of choice. But I didn’t have bananas. So…
How to Take Action When You Have 8,000 (legit) Reasons to Stay in Bed
As the most motivated person I know, it’s disturbing to find myself wanting to pull the covers over my head every morning when I realize, nope, it wasn’t just a bad…