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Pain or Pleasure in Copy: What Works Best?

Pain or Pleasure in Copy: What Works Best?

Posted by By Linda Melone April 1, 2021Posted inMarketing, MindsetNo Comments
Think about a time you made a major change in your life. Maybe it was switching jobs.  Or moving far from a familiar location.  Or getting out of an unhealthy…
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6 Ways To Kick Writer’s Block To The Curb

6 Ways To Kick Writer’s Block To The Curb

Posted by By Linda Melone February 11, 2021Posted inMindset, WritingNo Comments
There’s a lot of drama surrounding writer’s block.  Like all the variations on this theme: “Writing is easy, just open up a vein and bleed on the paper…” First of…
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Stages Of Awareness: How to Reach Your Customers Where They Are Right Now

Stages Of Awareness: How to Reach Your Customers Where They Are Right Now

Posted by By Linda Melone September 10, 2020Posted inMarketing, MindsetNo Comments
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
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How to Stay Focused When You’d Rather Eat Cookies and Chill

How to Stay Focused When You’d Rather Eat Cookies and Chill

Posted by By Linda Melone May 16, 2020Posted inMindsetNo Comments
I made my fourth batch of cornbread yesterday since this pandemic reared its ugly head. Apparently banana bread is the quarantine baked treat of choice. But I didn’t have bananas. So…
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How to Take Action When You Have 8,000 (legit) Reasons to Stay in Bed

How to Take Action When You Have 8,000 (legit) Reasons to Stay in Bed

Posted by By Linda Melone May 9, 2020Posted inMindsetNo Comments
As the most motivated person I know, it’s disturbing to find myself wanting to pull the covers over my head every morning when I realize, nope, it wasn’t just a bad…
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