“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot. In a word: No. Although many content writers call themselves…
I received a nasty DM on LinkedIn this week. The message was so bad LinkedIn flagged it as “potentially harmful.” The exchanges with this person didn’t start out this way…
Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
Last week I offered 5-minute copy reviews (3 tips) to my subscribers. I did this for a few reasons: To show how simple changes to copy (or strategy of said…
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s. (Ask me about the…
In my last post we talked about all the reasons why your customer/client is your hero. But there's another type of hero in copywriting you need to know. One that's…
Have you ever talked with someone who makes every part of the conversation about them, regardless of the topic? You: “Did I tell you Bigfoot came to our front door…
Before I transitioned into conversion copywriting, I wrote a lot of content. A LOT. For nearly 20 years. Mostly feature articles, columns, blogs and cover stories for health and fitness…