Why You Need Both Content & Copywriting Skills
“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot. In a word: No. Although many content writers call themselves…
77 Click-Worthy Emotional Power Words
I received a nasty DM on LinkedIn this week. The message was so bad LinkedIn flagged it as “potentially harmful.” The exchanges with this person didn’t start out this way…
4Ps: A Little Known High-Converting Formula
Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
3 Things I Learned From Doing Copy Reviews
Last week I offered 5-minute copy reviews (3 tips) to my subscribers. I did this for a few reasons: To show how simple changes to copy (or strategy of said…
Power Up Your Message Instantly (includes a limited time, free offer)
“I need you to fix my page. It’s not converting,” says Joe Client (not his real name), sending me to a URL page he wants redone. But when I talk…
5 Ways to Never Bore Your Readers
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
How to Write Emails that Engage Like Gangbusters
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s. (Ask me about the…
Are You Making this Major Website Copy Mistake?
In my last post we talked about all the reasons why your customer/client is your hero. But there's another type of hero in copywriting you need to know. One that's…
How to Make Your Reader the Hero of Every Story
Have you ever talked with someone who makes every part of the conversation about them, regardless of the topic? You: “Did I tell you Bigfoot came to our front door…
5 Writing Tips to Instantly Improve Your Copy
Before I transitioned into conversion copywriting, I wrote a lot of content. A LOT. For nearly 20 years. Mostly feature articles, columns, blogs and cover stories for health and fitness…