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Why You Need Both Content & Copywriting Skills

Why You Need Both Content & Copywriting Skills

Posted by By Linda Melone June 24, 2021Posted inCopywriting, WritingNo Comments
“What’s the difference between content writing and copywriting? Aren’t they one and the same?” I get this question a lot.  In a word: No. Although many content writers call themselves…
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77 Click-Worthy Emotional Power Words 

77 Click-Worthy Emotional Power Words 

Posted by By Linda Melone June 10, 2021Posted inCopywriting, WritingNo Comments
I received a nasty DM on LinkedIn this week.  The message was so bad LinkedIn flagged it as “potentially harmful.”  The exchanges with this person didn’t start out this way…
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4Ps: A Little Known High-Converting Formula

4Ps: A Little Known High-Converting Formula

Posted by By Linda Melone May 13, 2021Posted inCopywriting, WritingNo Comments
Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
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3 Things I Learned From Doing Copy Reviews

3 Things I Learned From Doing Copy Reviews

Posted by By Linda Melone April 14, 2021Posted inMarketing, WritingNo Comments
Last week I offered 5-minute copy reviews (3 tips) to my subscribers.   I did this for a few reasons: To show how simple changes to copy (or strategy of said…
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Power Up Your Message Instantly (includes a limited time, free offer)

Power Up Your Message Instantly (includes a limited time, free offer)

Posted by By Linda Melone April 11, 2021Posted inMarketing, WritingNo Comments
“I need you to fix my page. It’s not converting,” says Joe Client (not his real name), sending me to a URL page he wants redone. But when I talk…
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5 Ways to Never Bore Your Readers

5 Ways to Never Bore Your Readers

Posted by By Linda Melone March 24, 2021Posted inMarketing, WritingNo Comments
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators.  Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
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How to Write Emails that Engage Like Gangbusters

How to Write Emails that Engage Like Gangbusters

Posted by By Linda Melone March 18, 2021Posted inEmails, WritingNo Comments
Many moons ago I worked as a pastry chef. I studied under two world-renowned (and eccentric) masters and even owned a bakery back in the 80s.  (Ask me about the…
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Are You Making this Major Website Copy Mistake?

Are You Making this Major Website Copy Mistake?

Posted by By Linda Melone March 11, 2021Posted inMarketing, WritingNo Comments
In my last post we talked about all the reasons why your customer/client is your hero. But there's another type of hero in copywriting you need to know. One that's…
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How to Make Your Reader the Hero of Every Story

How to Make Your Reader the Hero of Every Story

Posted by By Linda Melone March 4, 2021Posted inMarketing, WritingNo Comments
Have you ever talked with someone who makes every part of the conversation about them, regardless of the topic? You: “Did I tell you Bigfoot came to our front door…
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5 Writing Tips to Instantly Improve Your Copy

5 Writing Tips to Instantly Improve Your Copy

Posted by By Linda Melone February 26, 2021Posted inMarketing, WritingNo Comments
Before I transitioned into conversion copywriting, I wrote a lot of content. A LOT. For nearly 20 years. Mostly feature articles, columns, blogs and cover stories for health and fitness…
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