Are You Making These Costly Copy Mistakes?
Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…
Are Your Bullet Points Missing their Target?
If you’re like most people, you don’t read everything on a website page. You skim. In fact according to a 2008 study, most visitors read only about 20% of text…
7 Headline Formulas that Practically Write Themselves
Conjuring up a killer headline doesn’t happen by accident. The perfect one won’t come to you in a dream or appear on a fortune cookie (although either can’t be completely…
25 (more) High-Converting Power Words
Several moons ago, I spoke about using five specific high-converting words in your copy – be it email, website copy or any other copy where you want people to take…
#1 Non-Negotiable Rule to Follow Before You Write Anything
When’s the last time you reached out to a friend who wasn’t “super busy”? Truth is, no one brags about doing one thing. Because that sounds lazy and unproductive. We…
3 Easy Email Tactics You Should Be Using
Recently, someone in my Facebook group (thanks for the question, Gerald!) asked if there was an “easy way to collect emails.” First, we need to define “easy" email tactics. Easy as…
How to Find Your Brand Voice So You Attract Quality Customers
Many people become someone else when they write. Like the Snickers commercial, where people aren’t themselves when they’re hangry. With copywriting this happens with words instead of low blood sugar.…
An Email Format When You Don’t Know What to Write
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…
5 Stages of Market Sophistication to Help You Sell
How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…
3 Email Marketing Myths that Leave Money on the Table
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…