How long should your sales page copy be?
It’s a question that’s been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting, so they opted for short.)
The answer? As long as it needs to be.
It all depends on the readiness of your reader.
Do they know about your offer or product… or not? 🤷
➡️ They farther they are from being convinced you have the solution to their pain, the longer the page needs to be.
Consider that your copy is “shaping” your argument.
What Stage of Awareness are they in? (I talked about that in a previous post HERE.)
If they’re unaware, they’ll need a longer page to take them on the journey to your product. 🛣️
If they are “most aware” (they are in pain and know you have the solution) they may just need a ‘Buy Now!” button.
➡️ It’s about meeting your client where they are.
Do you know your website visitor’s Stage of Awareness?
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Other posts you may like:
How to Write For 4 Types of Website Visitors
How to Create Emotional Impact with Your Copy
