“We have no competitors.”
I hear that often when working with a new client who’s created a new product or offer.
And sometimes it’s true.
Often it’s not.
Understanding who else is vying for a piece of the same pie is crucial to finding your ideal audience.
Ask yourself these questions to hone in on your competition:
- Where would your audience be going if your company didn’t exist?
- Who has similar offers in your niche?
- Who does your audience compare you to?
Then do the thing they’re not doing.
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