How to Uncover Your Real Competitors

How to Uncover Your Real Competitors

“We have no competitors.” 

I hear that often when working with a new client who’s created a new product or offer.

And sometimes it’s true.

Often it’s not.

Understanding who else is vying for a piece of the same pie is crucial to finding your ideal audience.

Ask yourself these questions to hone in on your competition:

  1. Where would your audience be going if your company didn’t exist?
  2. Who has similar offers in your niche?
  3. Who does your audience compare you to?

Then do the thing they’re not doing.

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