Bullet points aren’t always enough to keep people reading.
If the bullet point isn’t telling them anything new, they’re just as likely to go back to watching Squid Game.
But wait… there’s a way to pump up your bullet points.
By using fascinations.
A fascination is like a bullet point on steroids. They draw in the reader and make them want to know more about your offer.
They’re simple to write but can take a bit of brainstorming to do a great job.
Here’s the process:
STEP ONE: Identify an important feature of your product or service. Or write out a fact related to it.
Example: [blank] is [blank]
The [your product name] is a [what does it do and why is it valuable]
Say you sell at-home fitness equipment.
Your Step One may be:
The Belly Fat Flabinator is a painless tummy firmer you can use while watching Netflix and see results in one evening of binge watching.
STEP TWO: Take out the name of your product and “is” and you’re left with your fascination.
This leaves us with a bullet point of… the Belly Fat Flabinator:
- A painless tummy firmer you can use while watching Netflix and see results in one evening of binge watching
STEP THREE: Introduce the list of fascinations and write it with as much curiosity-invoking effort as the fascination itself.
So the finished result is:
Think flat abs takes hours of painful crunches and starving yourself into a smaller pair of pants?
Nope. The Belly Fat Flabinator gives you…
- A painless tummy firmer you can use while watching Netflix
- See results in one evening of binge watching TV
Make sense? Try it with your current bullet points to amp up the effectiveness of your copy.
Other posts you may like:
The Key to Writing Copy that Sells… Effortlessly
Does Long or Short Copy Work Best? 🤔
How to Use Curiosity to Boost Open Rates