#49: 21 Words & Phrases to Banish From Your Copy

Marketing speak can wreck your conversions. We can find these overused words and phrases on nearly every B2B website. And AI loves them, which only adds to the yawn-worthy, meaningless, white noise. In this solo episode, I review the top 20 marketing words to ditch, what to say instead, and how to create copy that stands above the noise.

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