#53: Boost Engagement with Audience Focused Content

Thinking like a marketer can be detrimental to engagement, says Scott Murray, content marketer, communication craftsman and Sparketing coach. Scott suggests marketers should think less like marketers and more like consumers when creating content. In this episode, he explains that every aspect of what we do communicates a message to consumers, and their brains quickly interpret these messages. He advocates for a focus on value-driven, human-centered marketing that resonates with the audience’s needs. Scott also highlights the significance of changing terminology to foster a more conversational approach and avoid alienating potential customers. Let’s get into it…

Connect with Scott here: ScottMurrayOnline.com

LinkedIn: https://www.linkedin.com/in/scmurray/

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