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B2B MARKETING & COPYWRITING PODCAST

The focus of this podcast: to show ways in which targeted marketing woven together with focused copywriting increases revenue. In each episode, I speak with marketing leaders, sales experts and other super-smart specialists to answer the question: How can we increase conversions and revenue? Topics range from web copy to sales, storytelling tactics, paid ads and branding, email marketing, and much more. Tune in!

My Latest Podcasts

Copywriting Podcasts

Framing Your Copy for Maximum Engagement & Conversions

Using Creativity to Drive Massive Traffic Gains

5 Copyrighting Myths that Wreck Conversions

Marketing Podcasts

Mastering the Challenges of B2B Marketing Strategies

Stop the Scroll With Buyer Centric Social Selling

7 Ways to Create Irresistible Marketing Emails

Demand Gen Podcasts

Cold Outreach that Builds Trust & Engagement

Using Creativity to Drive Massive Traffic Gains

Storytelling Podcasts

Create Memorable Moments for Your Audience

Behavioral Science: Motivate Your Audience to Take Action

All Podcasts

Cold Outreach that Builds Trust & Engagement

Framing Your Copy for Maximum Engagement & Conversions

Using Creativity to Drive Massive Traffic Gains

Mastering the Challenges of B2B Marketing Strategies

Create Memorable Moments for Your Audience

Stop the Scroll with Buyer Centric Social Selling

5 Copyrighting Myths that Wreck Conversions

Behavioral Science: Motivate Your Audience to Take Action

7 Ways to Create Irresistible Marketing Emails

Lead Gen Strategies & Content Syndication

Copywriting & Content Writing Essentials for B2B Marketing

Will ChatGPT Replace Human Copywriters?

How to Deliver Captivating Presentations Online and IRL

Mastering the Art of Challenging Marketing Interviews

The Power of Positioning

Marketing to Overcome the Biggest Growth Challenges

Mastering Growth Marketing in 2023

Creating a Targeted Sales Message that Engages Buyers

The Social Media Spectrum: Creating the Best Mix

Marketing Planning Made Simple: 6 Easy Steps

The Role of Empathy in Marketing

Measuring Brand Strategy

Content Marketing Trends & Strategies

Digital Marketing: Recession Proof Tactics

https://open.spotify.com/episode/63JbS8QNaxsXssPlOFW02N?si=WuZUHgZ4RXuynkJ9Lpk_wQ

How to Stop Pitching & Start Connecting

https://open.spotify.com/episode/6L4LMcWhahqYjADjUZR7QQ?si=99HOTi2-R5O3RSM7hElhWg

Brand Identity, Perception, and Influence

https://open.spotify.com/episode/2pM1nXCjIWcxrNp1ZLD9JU?si=VdI7KcpnRqaqe2dSW2yQAg

Creating Profitable TikTok Ads

https://open.spotify.com/episode/6SYZ2eQTEGQ7xVwIdsSHMJ?si=6OE3t3R6Qs6Ie9EtaC-emw

Avoiding and Coping with Overwhelm & Burnout

https://open.spotify.com/episode/135E41utlO9DHq3TKWVhkP?si=dXiiSYB6RZCIEIWjEe2BlA

The Role of Content and Copy in Demand Generation

https://open.spotify.com/episode/4FgTpexn4ARB97zDtzhtKo?si=_Wp0eeWaRymwDXHBvuXV8A

How to Create Copy from Content

https://open.spotify.com/episode/45lqQLOwNPynkRbJKFLp0i?si=0DTOLqH7QMGsnHtZS6OyQQ

Relationship Building Strategies that Work for B2B

https://open.spotify.com/episode/1pKBKcGHO31cpXQoeB7Xtt?si=bVgVlGaBTUqEBWO1RQF6NQ

How to Create Video Content that Converts

https://open.spotify.com/episode/6iZbcai5kxt5drzXHrxWUl?si=h_DVgbs_QUeB5CPF3UQiEg

Keys to Creating Attention-Grabbing Content

https://open.spotify.com/episode/7mzI5B0VnjNp24tu0hDJqj?si=_rY_P9wsTCSuezqTbt08Ow

How Graphic Design Influences Marketing and Branding

https://open.spotify.com/episode/2XCqGiAn17JZjn5BuUWOj9?si=JGCrU1kqS6ulRT10xM0ffw

Emotional Intelligence: Your Key Marketing Tool

https://open.spotify.com/episode/7iDTB4LBPJZyOHs0QVnZWg?si=REWWccIWQveKRnNzTNUVew

Creating Maximum Engagement on Social (and what NOT to do)

https://open.spotify.com/episode/6uKmM7X9corH0Zt2zwsKAD?si=jwedxkXkQi-fikilYY1JmA

Never Start from a Blank Page: Tips from a Sketch Writer

https://open.spotify.com/episode/6dD7lS1VPqQzgZkYsqXnn5?si=qwk0m_AqRLi-1K3E9I6QUg

SEO Best Practices... and Mistakes to Avoid

https://open.spotify.com/episode/2TREuzBBSeCKEoXJoKC4t2?si=7DdcbRYyTsmlMwdy2mblWQ

Simple Ways to Write Copy that Converts

https://open.spotify.com/episode/3AUaf7Gy4tSxRB4lBhgWmZ?si=WZBWvxvXRriZKqQVcrWlVg

Create a Legacy with Your Podcast

https://open.spotify.com/episode/4Jdx9yGcFN6ZOQhF62pAoK?si=g2u8_le8QJeGUuqee_2VRg

Create Memorable Messaging with Storytelling

https://open.spotify.com/episode/6BxHuuphnOfC7f9tnRLvt5?si=AV2qv817SHijYBLeN6EMbQ

Strategies to Repurpose Content Like Gary Vee

https://open.spotify.com/episode/33OavtR2cxbrUMbonTmzwl?si=PPzCWH7ZQjaz5Awnfr43Lw

Social Selling Strategies for B2B

https://open.spotify.com/episode/6Uxxr7RpRlKbTyxg8XN1bh?si=XDm7zXi9Rg6qVweh5EHpfQ

How to Use Humor in B2B Marketing

https://open.spotify.com/episode/51Brd1PxHhOja9SvLYAHku?si=Mt-rkbb3QbaVmVO2Cq22zA

Using Video Frameworks to Tell a Story

https://open.spotify.com/episode/29NwMAAXgW9CswtmPa8KD2?si=Prd83LpgTo6g1DWweEAq7g

Social Proof 2.0

https://open.spotify.com/episode/0lrbb2hN3HraU3TqjQCLLo?si=_YYtQmzNTyWp0McOL8L6Fw

Creating a Value Proposition: Behind the Scenes

https://open.spotify.com/episode/2LhceglSwvAHMzqQ8ruHEo?si=rrpzjqVQTJGvd_iPWpKGGg

Tactics to Build a Memorable Brand

https://open.spotify.com/episode/1fzA9u4tvPWSnY2bF66tsY?si=ur1CCAqvQty5lvbu73RV9g

Creating Content Demand & the Role of Podcasting

https://open.spotify.com/episode/3GFAtoHhnWLNhdetuEfmf5?si=aqjH2qBvQ_ekJI4cQJNRZw

Tips to Turn LinkedIn Content into TikTok Videos

https://open.spotify.com/episode/5NSdj2WnZuUHcmUD16brk8?si=ZtlfGld9Q0yxYIZp34lUHw

3 Often Overlooked Benefits of Targeted Copy

https://open.spotify.com/episode/1fIG9Jd8zrTVoJMn95lWgM?si=h9aIPfYuQ4evufxybvBwdw

5 Ways to Conduct Interviews Like a Pro

https://open.spotify.com/episode/1p82wfo0SSkge75WLj4qNM?si=5iy5Y8p-QsuNkRNa_kuLpw

Copywriting Code

Marketing Code

Demand Gen Code

Storytelling Code

All Podcasts Code

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