Messaging Strategy Roadmap
Clearly define why you’re the only solution.
You know why you’re the best. It’s time everyone else knows it. My Magnetic Messaging process hones in on what makes you better than all the rest. Separate yourself from the herd with my deep-dive, 50-point audit into all things you.
The result? The foundation for all click worthy, attention capturing and revenue driving… copy.
Messaging Strategy Roadmap
Your roadmap begins with my extensive, 50-point checklist into your ideal customers’ habits, lifestyle, and thoughts about your product or service… and your competitors. The results will be an eye-opening look into what separates you from the rest.
In the end, you’ll have a solid value proposition (and a couple smaller recommendations) based on this research. So you can confidently address your ideal customer as to why you’re the best and only option. Plus, I work with you to put this messaging plan into action.
We’ll kick it off with an interview with you / your marketing team, and interviews with present and past customers. Once we’ve completed our research, we’ll reveal:
- An overview of the main marketing challenges we found
- What people are saying about your industry/products - the good, the bad and the misinformed / myths
- Main problems will be identified - along with minor annoyances
- Direct customer quotes - how people talk about your offer/product/service, and the words and phrases do they use to describe it
- Positive comments from happy customers. What words they use, tone and phrases.
- Social network chatter about your product or service - and your competition
- Recommendation on next steps / how to use the value propositions in your copy
Identify the voice of your brand - the feelings you want readers to feel from your copy and brand
Finally… A quick assessment of your current copy + recommendations – including a couple of examples.
The results of this audit – upon your approval – will be used as a guide for all copy moving forward.