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21 Marketing Words & Phrases to Ditch

By Linda Melone August 12, 2023Copywriting, MarketingNo Comments

Marketing speak destroys conversions. Sounds dramatic, but it’s true. These overused phrases lose their impact because they’re everywhere. Everywhere. When something’s everywhere, it’s nowhere. White noise. Ignorable. And guess what?…

How to Make Your Copy More Readable

By Linda Melone December 24, 2021Copywriting, MarketingNo Comments

The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…

Does Long or Short Copy Work Best? 🤔

By Linda Melone September 25, 2021Copywriting, MarketingNo Comments

How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…