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Does Long or Short Copy Work Best? 🤔

Does Long or Short Copy Work Best? 🤔

Posted by By Linda Melone September 25, 2021Posted inCopywriting, MarketingNo Comments
How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
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3 Email Marketing Myths that Leave Money on the Table

3 Email Marketing Myths that Leave Money on the Table

Posted by By Linda Melone September 23, 2020Posted inMarketing, WritingNo Comments
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
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Stages Of Awareness: How to Reach Your Customers Where They Are Right Now

Stages Of Awareness: How to Reach Your Customers Where They Are Right Now

Posted by By Linda Melone September 10, 2020Posted inMarketing, MindsetNo Comments
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
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How to Use Words to Persuade

How to Use Words to Persuade

Posted by By Linda Melone August 5, 2020Posted inMarketing, WritingNo Comments
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
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 7 Keys to Building a Large List

 7 Keys to Building a Large List

Posted by By Linda Melone July 29, 2020Posted inMarketing, WritingNo Comments
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…
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Recent Posts

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