Does Long or Short Copy Work Best? 🤔
How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
3 Email Marketing Myths that Leave Money on the Table
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
Stages Of Awareness: How to Reach Your Customers Where They Are Right Now
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
How to Use Words to Persuade
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
 7 Keys to Building a Large List
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…