How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
Imagine the following four scenarios, all revolving around making a common household purchase: #1. Your current mattress is shot. It’s so old you’re afraid one morning you’ll be unable to…
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…