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5 Stages of Market Sophistication to Help You Sell

5 Stages of Market Sophistication to Help You Sell

Posted by By Linda Melone September 30, 2020Posted inMarketing, WritingNo Comments
How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…
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3 Ways to Instantly Improve Your Copy 

3 Ways to Instantly Improve Your Copy 

Posted by By Linda Melone September 16, 2020Posted inMarketing, WritingNo Comments
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake.  "It’s a work of art!" You think to yourself…
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The Most Important Email You’ll Ever Send (and how to nail it)

The Most Important Email You’ll Ever Send (and how to nail it)

Posted by By Linda Melone August 19, 2020Posted inMarketing, WritingNo Comments
I confess up front I’m being a little overly dramatic here.  But not by much. First, clearly “the most important email” you can send refers to business, not personal. An…
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How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

Posted by By Linda Melone July 21, 2020Posted inMarketing, WritingNo Comments
"The corpse swung lazily from the rope around its neck."  This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
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How to Write Ridiculously Captivating Headlines

How to Write Ridiculously Captivating Headlines

Posted by By Linda Melone June 29, 2020Posted inMarketing, WritingNo Comments
Between headlines and subject lines, by now you may think I have more than a bit of an obsession. And you would not be wrong.  In fact, I recently took…
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