5 Stages of Market Sophistication to Help You Sell
How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…
3 Ways to Instantly Improve Your Copy
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…
The Most Important Email You’ll Ever Send (and how to nail it)
I confess up front I’m being a little overly dramatic here. But not by much. First, clearly “the most important email” you can send refers to business, not personal. An…
How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)
"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
How to Write Ridiculously Captivating Headlines
Between headlines and subject lines, by now you may think I have more than a bit of an obsession. And you would not be wrong. In fact, I recently took…