The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful. Let’s jump in… Email mistakes. …
Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…