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How to Make Your Copy More Readable

How to Make Your Copy More Readable

Posted by By Linda Melone December 24, 2021Posted inCopywriting, MarketingNo Comments
The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
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How to Use Curiosity to Boost Open Rates

How to Use Curiosity to Boost Open Rates

Posted by By Linda Melone August 5, 2021Posted inCopywriting, EmailsNo Comments
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
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3 Ways to Instantly Improve Your Copy 

3 Ways to Instantly Improve Your Copy 

Posted by By Linda Melone September 16, 2020Posted inMarketing, WritingNo Comments
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake.  "It’s a work of art!" You think to yourself…
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How to Use Words to Persuade

How to Use Words to Persuade

Posted by By Linda Melone August 5, 2020Posted inMarketing, WritingNo Comments
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
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 7 Keys to Building a Large List

 7 Keys to Building a Large List

Posted by By Linda Melone July 29, 2020Posted inMarketing, WritingNo Comments
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…
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