How to Make Your Copy More Readable
The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
How to Use Curiosity to Boost Open Rates
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
3 Ways to Instantly Improve Your CopyÂ
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…
How to Use Words to Persuade
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
 7 Keys to Building a Large List
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…