Copywriting and content writing are not the same. Content is mainly to provide information, entertain, or a combination. And it's useful for SEO. Think blogs, articles, etc. Copywriting, on the…
The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know…