The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
Before I get to this cool, high-converting copywriting formula, let's talk about templates vs. formulas. Templates exist for just about every copywriting job out there. But they may be the…
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators. Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
Some things in life are irresistible: chocolate lava cake, popping bubble wrap, cuddling a puppy, and… clicking a button. Whether it’s in a header, an ad, or included in an…
Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful. Let’s jump in… Email mistakes. …
Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…
How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…