An Email Format When You Don’t Know What to Write
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…
3 Email Marketing Myths that Leave Money on the Table
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
3 Ways to Instantly Improve Your Copy
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…
The Most Important Email You’ll Ever Send (and how to nail it)
I confess up front I’m being a little overly dramatic here. But not by much. First, clearly “the most important email” you can send refers to business, not personal. An…