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5 Ways to Never Bore Your Readers

5 Ways to Never Bore Your Readers

Posted by By Linda Melone March 24, 2021Posted inMarketing, WritingNo Comments
Do you have a fear or phobia? Maybe it’s spiders, or snakes, or enclosed spaces like elevators.  Mine is boredom. Specifically, being stuck in a boring conversation. One where there’s…
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3 Email Writing Mistakes that Turn Off Readers

3 Email Writing Mistakes that Turn Off Readers

Posted by By Linda Melone December 22, 2020Posted inMarketing, WritingNo Comments
Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful.  Let’s jump in… Email mistakes. …
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An Email Format When You Don’t Know What to Write

An Email Format When You Don’t Know What to Write

Posted by By Linda Melone October 8, 2020Posted inMarketing, WritingNo Comments
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…
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How to Use Words to Persuade

How to Use Words to Persuade

Posted by By Linda Melone August 5, 2020Posted inMarketing, WritingNo Comments
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
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How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

Posted by By Linda Melone July 21, 2020Posted inMarketing, WritingNo Comments
"The corpse swung lazily from the rope around its neck."  This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
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Recent Posts

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