How to Use Curiosity to Boost Open Rates
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
3 Email Marketing Myths that Leave Money on the Table
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
The Most Important Email You’ll Ever Send (and how to nail it)
I confess up front I’m being a little overly dramatic here. But not by much. First, clearly “the most important email” you can send refers to business, not personal. An…
How to Use Words to Persuade
Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things…
How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)
"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…