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21 Marketing Words & Phrases to Ditch

21 Marketing Words & Phrases to Ditch

Posted by By Linda Melone August 12, 2023Posted inCopywriting, MarketingNo Comments
Marketing speak destroys conversions. Sounds dramatic, but it’s true. These overused phrases lose their impact because they’re everywhere.  Everywhere. When something’s everywhere, it’s nowhere.  White noise.  Ignorable. And guess what?…
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How to Make Your Copy More Readable

How to Make Your Copy More Readable

Posted by By Linda Melone December 24, 2021Posted inCopywriting, MarketingNo Comments
The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…
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Does Long or Short Copy Work Best? 🤔

Does Long or Short Copy Work Best? 🤔

Posted by By Linda Melone September 25, 2021Posted inCopywriting, MarketingNo Comments
How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…
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How to Use Curiosity to Boost Open Rates

How to Use Curiosity to Boost Open Rates

Posted by By Linda Melone August 5, 2021Posted inCopywriting, EmailsNo Comments
I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…
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3 Email Writing Mistakes that Turn Off Readers

3 Email Writing Mistakes that Turn Off Readers

Posted by By Linda Melone December 22, 2020Posted inMarketing, WritingNo Comments
Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful.  Let’s jump in… Email mistakes. …
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Are You Making These Costly Copy Mistakes?

Are You Making These Costly Copy Mistakes?

Posted by By Linda Melone December 11, 2020Posted inMarketing, WritingNo Comments
Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…
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5 Stages of Market Sophistication to Help You Sell

5 Stages of Market Sophistication to Help You Sell

Posted by By Linda Melone September 30, 2020Posted inMarketing, WritingNo Comments
How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…
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3 Email Marketing Myths that Leave Money on the Table

3 Email Marketing Myths that Leave Money on the Table

Posted by By Linda Melone September 23, 2020Posted inMarketing, WritingNo Comments
The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…
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3 Ways to Instantly Improve Your Copy 

3 Ways to Instantly Improve Your Copy 

Posted by By Linda Melone September 16, 2020Posted inMarketing, WritingNo Comments
You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake.  "It’s a work of art!" You think to yourself…
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How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

Posted by By Linda Melone July 21, 2020Posted inMarketing, WritingNo Comments
"The corpse swung lazily from the rope around its neck."  This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…
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