marketing | TheCopyWorx.com

21 Marketing Words & Phrases to Ditch

By Linda Melone August 12, 2023Copywriting, MarketingNo Comments

Marketing speak destroys conversions. Sounds dramatic, but it’s true. These overused phrases lose their impact because they’re everywhere. Everywhere. When something’s everywhere, it’s nowhere. White noise. Ignorable. And guess what?…

How to Make Your Copy More Readable

By Linda Melone December 24, 2021Copywriting, MarketingNo Comments

The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at a 5th grade level will insult my audience,” someone commented…

Does Long or Short Copy Work Best? 🤔

By Linda Melone September 25, 2021Copywriting, MarketingNo Comments

How long should your sales page copy be? It's a question that's been asked since Egyptians carved hieroglyphics into pyramid walls. (Carving all those birds and sideways-facing people was exhausting,…

How to Use Curiosity to Boost Open Rates

By Linda Melone August 5, 2021Copywriting, EmailsNo Comments

I overheard someone talking about me. And it wasn't pretty. If that statement inspired you to read this post to see the story behind that statement, you'd be part of…

3 Email Writing Mistakes that Turn Off Readers

By Linda Melone December 22, 2020Marketing, WritingNo Comments

Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful. Let’s jump in… Email mistakes. …

Are You Making These Costly Copy Mistakes?

By Linda Melone December 11, 2020Marketing, WritingNo Comments

Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…

5 Stages of Market Sophistication to Help You Sell

By Linda Melone September 30, 2020Marketing, WritingNo Comments

How many times do you see an ad for a weight loss product with its claims of “lose weight fast!” “never be hungry!” or “eat chocolate all day long and…

3 Email Marketing Myths that Leave Money on the Table

By Linda Melone September 23, 2020Marketing, WritingNo Comments

The year was 1971. Etch A Sketch and Hot Wheels were all the rage. Fashionable men wore belted turtlenecks and flared jeans. And Ray Tomlinson sent himself a message from one…

3 Ways to Instantly Improve Your Copy

By Linda Melone September 16, 2020Marketing, WritingNo Comments

You finally finished a new and improved killer email you know your subscribers will eat up like molten chocolate lava cake. "It’s a work of art!" You think to yourself…

How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)

By Linda Melone July 21, 2020Marketing, WritingNo Comments

"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…