How to Turn Buttons into Conversion Machines
Some things in life are irresistible: chocolate lava cake, popping bubble wrap, cuddling a puppy, and… clicking a button. Whether it’s in a header, an ad, or included in an…
Are You Making These Costly Copy Mistakes?
Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have…
An Email Format When You Don’t Know What to Write
You're the new chair of the National Chocolate Donut Association Conference. You're stoked because you get a year's worth of chocolate donuts as a bonus. In addition to being praised…
How to Create Opening Hooks More Compelling than A Legal Thriller (with a real life example pulled from my Inbox)
"The corpse swung lazily from the rope around its neck." This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard…