It’s no secret few people read every word on a web page. This is a tough pill to swallow if...

Marketing speak destroys conversions. Sounds dramatic, but it’s true. These overused phrases lose their impact because they’re everywhere.  Everywhere. When...

Copywriting and content writing are not the same. Content is mainly to provide information, entertain, or a combination. And it’s...

Time is not always on your side when writing emails. Next to an emergency 911 number for a copywriting crisis,...

After you open an email, where do you go first? If you’re like most people (according to research), you jump...

Interviewing is an art…an art that pays dividends in many ways whether you’re a copywriter or content writer. If you...

Me (calling to cancel one of my mother’s policies): “Yes, I’m calling to cancel this policy. My mother passed away.”...

Want better converting copy?  Get specific. Here’s what I mean… General (*boring*) copy you’ll find everywhere… “We help overworked executives...

The most readable copy is written at a 5th grade level. Some people find that statement disturbing. 🤨 “Writing at...